FTC Do Not Track list would keep tabs on people who don’t want to be tracked

by David Solomonoff

Federal regulators are proposing to create a “Do Not Track” list for the Internet so that people could prevent marketers from tracking their Web browsing habits and other online behavior in order to target advertising.

via FTC proposes Do Not Track list for Web marketing – Yahoo! News.

The problem here is that this requires a central repository of info on people who wish to take extra steps to protect their privacy – then those people have to let online marketers know that they are on this list.

In effect this creates a more centralized – and vulnerable – tracking  system for people who don’t want to be tracked.

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